Dan Soschin (sometime recently)
background
Dan Soschin is the Interactive Marketing Director at American Public University System (APUS). He is responsible for managing all aspects of the University’s online marketing, including:
- Search engine management
- Display advertising
- Social media
- Webcasts
- Video and streaming audio advertising
- Blogging
- Web pages
- Lead generation
- Lead nurturing
- Web analytics
His expertise includes the areas of marketing automation, CRM, lead generation, social media and analytics.
Dan is available for speaking engagements around the country, covering a wide variety of topics such as:
- Using social media for customer service
- Bringing your SEM strategy in-house
- Out-source vs. in-source
- Measuring ROI on the web
- Calculating earned media value from social media
- Social media policy
- Monitoring, measuring and reporting on social media
- Handling negative buzz
The Early Years
Dan attended Thomas Jefferson High School for Science and Technology (TJHSST) in Alexandria, Virginia, ranked the #1 high school in America for three years running. While at TJHSST, Dan served as Student Government President, dabbled in microelectronics, and tried his best at performing “Thomas Flairs” for the gymnastics team*. One notable academic achievement was scoring a 770 out of 800 on the math SATs, having only missed one problem.
Dan is a graduate of the University of Virginia, where he attended the McIntire School of Commerce (ranked #2 nationally) with a focus in Management Information Systems and Human Resources. More notably, Dan served as the Cavalier Mascot where he earned a varsity letter and National Cheerleading All-American award. For his senior year at UVa, Dan was awarded a room “on the lawn” by his peers, often considered UVa’s highest student honor. During that same year, Dan received a scholarship for community service and achievement and served as an officer for his fraternity, AEPi.
The Later Years
After college, Dan began his career in technology and analytics by working at MicroStrategy, a business intelligence software firm headquartered in McLean, Virginia. Dan contributed to a number of projects during his tenure, including building a data warehouse, helping establish the network operations center (and 24/7 monitoring) as well as some internal business intelligence projects to support reporting and billing.
After MicroStrategy, Dan had a unique opportunity to travel to San Francisco and join a technology start-up, Data Advantage Group (DAG). DAG focused on meta data management for large data warehouse environments requiring data dictionaries and data libraries.
After four years, Dan returned to the DC Metro area (specifically Northern Virginia) to work with three additional start ups in the enterprise B2B database integration space over the course of about five years.
Leveraging his vast experience in technology, marketing automation and online marketing, Dan decided to join the online education sector, where he currently practices.
Today, Dan is available for onsite and remote speaking/presentation engagements in the areas of his expertise.
*Dan still can’t do flairs, but he can break dance