What happened to the homepage?

With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?

Think about it.

Have you really looked at the analytics behind the user interaction with your homepage? Do you have more than 10 links? If so, what if one of those links receives only 2% of the click through traffic? Is it still worth including it on the page?

These questions and more might (and should) be on your radar. In fact, do we even need these relics of the web one-point-oh? How do we understand what should go into designing and possibly reinventing these cornerstones of our websites? And, is it possible to use customer data, market research, web analytics and thoughtful design to turn a clunky, overlooked page into a useful tool for our customers that adds value to our marketing strategy?

I believe that we haven’t paid enough attention to designing intelligent home pages. But, I also believe the keys to deciphering the ingredients that are needed to make great pages (great depends on what matters most to your organization) are well within your reach.

This April, I’ll be presenting on what I feel is a methodology for creating a great home page experience at Innovation Enterprise’s Social Media and Web Analytics Innovation Summit. After the summit, I’ll share my findings and postulations on my site here. Stay tuned!

ClickZ Live Toronto – Session update and discount code

Use Dan's Discount Code for ClickZ Live Toronto 2015

Use Dan’s Discount Code for ClickZ Live Toronto 2015

In an effort to beat the heat this summer (I live in the sub-tropics and it’s hot, I mean like step out in the sun and fry an egg type of hot). So, what better way to take a break from the heat and head north of Tampa. Way north… How about Toronto?

I can’t think of a better way to spend a few days in Toronto┬áthen with the good people of ClickZ Live. I contend that ClickZ continues to put on the best conferences around for digital marketers and search marketing.

If you’d like a 25% off code, use this one:

Dan Soschin ClickZ Live Toronto.

Advancing with Social Analytics: Measuring Social Marketing

Everyone knows the implied value of social marketing, but how do you identify your true ROI and provide reports to others? All material covered in this session will be using free tools and not premium social media platforms. So yes, you CAN try this at home! You’ll laugh, you’ll cry, but most importantly you’ll learn how to use Google Analytics, Excel dashboards and Microsoft Word case studies to measure and report on the value of your social media campaigns.

Hope to see you there!

Big Data Summit – Miami

It’s a busy month for me this November. Last week I had the delight of keynoting a summit on higher education at Google’s Mountain View headquarters. This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.

My topic will focus on leveraging Google Analytics to answer some extremely important questions about how us marketers are performing in areas traditionally difficult to REALLY measure, such as social media, SEO and email marketing.

I hope to see you there!

Social Digital San Diego – Recap

We had a blast, fellow roosters, cats and dogs! Thanks for making my trip out to the amazing Gas Lamp district in San Diego for the Social Digital 2013 summit. I had a great time presenting, “Are you winning the race? Strategies for measuring success each step of the way on your social media journey.”

Many of you have tweeted me asking for the case study template and the dashboard template. Have no fear, the links (along with my slide deck) are below.

Just a reminder, the data in the presentation screenshots is not real, but the concepts are! Take your organizational reporting on social media ROI from good to better to best… and dip your big toe into attribution too!

Thanks again for all your great feedback on the presentation.


Pinterest adds analytics to its suite

I’m overjoyed to learn that Pinterest has added analytics to its business toolset. So, if you are business you can verify your Pinterest account and then be on your way to awesome analytics. Here’s a breakdown on what you get from ClickZ: http://www.clickz.com/clickz/news/2254306/pinterest-adds-analytics-for-verified-websites

Pinterest created a short video overview:

Pinterest Analytics Overview

You get data on pins, repins, impressions, and clicks!

If you pair this data up with conversion tracking with Google Analytics, you can really gain some great insight.

Now start pinning!

Pinterest Web Analytics Walkthrough from Pinterest on Vimeo.