Big Data Summit – Miami

It’s a busy month for me this November. Last week I had the delight of keynoting a summit on higher education at Google’s Mountain View headquarters. This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.

My topic will focus on leveraging Google Analytics to answer some extremely important questions about how us marketers are performing in areas traditionally difficult to REALLY measure, such as social media, SEO and email marketing.

I hope to see you there!

Social Digital San Diego – Recap

We had a blast, fellow roosters, cats and dogs! Thanks for making my trip out to the amazing Gas Lamp district in San Diego for the Social Digital 2013 summit. I had a great time presenting, “Are you winning the race? Strategies for measuring success each step of the way on your social media journey.”

Many of you have tweeted me asking for the case study template and the dashboard template. Have no fear, the links (along with my slide deck) are below.

Just a reminder, the data in the presentation screenshots is not real, but the concepts are! Take your organizational reporting on social media ROI from good to better to best… and dip your big toe into attribution too!

Thanks again for all your great feedback on the presentation.


Pinterest adds analytics to its suite

I’m overjoyed to learn that Pinterest has added analytics to its business toolset. So, if you are business you can verify your Pinterest account and then be on your way to awesome analytics. Here’s a breakdown on what you get from ClickZ:

Pinterest created a short video overview:

Pinterest Analytics Overview

You get data on pins, repins, impressions, and clicks!

If you pair this data up with conversion tracking with Google Analytics, you can really gain some great insight.

Now start pinning!

Pinterest Web Analytics Walkthrough from Pinterest on Vimeo.

Baltimore – Social Media Analytics Presentation

If you missed my presentation on social media analytics in Georgetown last week, fret none my fine analytic colleagues… I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4. My first session at 11:10 AM is titled, “Making Smarter Social Media Decisions Using Analytics” and I’ll be covering some simple reports that have powerful data on measuring your social media campaigns using Google Analytics and Facebook Insights. Later that afternoon, I’ll be participating in a panel on “Best Practices for Managing Web Content”.