Category Archives: Websites

Make Your Website More Usable: Video

Posted on November 21, 2011 | Leave a comment

Here’s a fantastic video I recommend sharing with your web team (and executive team) on understanding the importance of making your website more usable. It is by HFI (Human Factors International).

http://www.youtube.com/watch?v=3J85SUZFXNM

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Creating an Excellent User Experience – Baltimore, MD

Posted on November 16, 2011 | Leave a comment

Today I will be at the Site Executive User Conference, “Empower” in Baltimore, MD. This conference is free to all existing Site Executive customers.

I will be a panelist on the keynote panel, “Creating an Excellent User Experience” along with Dan Greller – Legg Mason (@dgreller); Ken Nakata – Director Accessibility Consulting Practice, HiSoftware; Jeanne Ivy – D.C.D., Web Consultant, Systems Alliance (@jivydesign).

Following the keynote panel, I will be leading a session along with John Mohr (@johntmohr) entitled, Web Effectiveness Strategy Track: Social Media – The Value of a “Like”.

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The Future Landing Page May Be A Micro Site

Posted on November 15, 2011 | Leave a comment
Landing Pages

Landing Pages - How to get the most conversions...

Landing pages are living canvases in the world of direct response marketing. We’re always testing, tweaking, refining and even full-scale redoing them to achieve the perfectly optimized and conversion experience.

[Need more tips - here's my list of great landing page optimization resources]

Consumers crave information, and unless your conversion point is a coupon or freebie, you’re going to need to work at convincing the consumer to complete your form.

That’s why you might need a micro site.  A micro site simply let’s you string together a few extra pieces of content to tell a story or help the consumer understand your value proposition a little bit more before they convert.

I’m not going to dive into how to create a micro site today. Instead, I want to simply encourage you to think beyond the stereotypical landing page that only has a headline, image, paragraph of text and a form. Start thinking outside the page. What else can you do to convince the user to convert? Is it a social signal? Visual impression? Navigation to other content? Testimonials?

To help you understand that a landing page is not limited to a single URL, here’s a great article by Scott Brinker on “Landing Pages 3.0″.

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