Dan Soschin specializes in interactive marketing and communications. With over a decade of experience managing a broad spectrum of marketing-related initiatives, Mr. Soschin has provided professional services to both large and small enterprises, tailoring business plans and strategic marketing to industyr-specific business models.
Dan’s background is in technology, analytics and data warehousing which enables him to implement the most innovative marketing and sales automation tools availble. The results are immediate – increased revenue, reduced expenses, and mitigated risk.
Born and raised in the Washington DC Metropolitan region, Dan spent a number of years in Silicon Valley as a tech startup insider, eventually returning to DC to supplement several Nova IT startups. While growing up in Virginia, Dan attended TJHSST (the nation’s top-rated high school) and graduated from UVa’s McIntire School of Commerce where we was a Lawn Resident. Read more about Dan here.
Dan Soschin has provided comprehensive interactive marketing and communication services geared towards generating new business and brand awareness:
- Interactive/online marketing (SEO/SEM, PPC, CRM, e-mail)
- Web site development strategy and branding
- Social marketing (blogs, forums, web 2.0, social network sites)
- Product collateral development
- PR writing and media/analysts relationships
- B2B/B2C lead generation
- Lead nurturing for inside sales
- eCommerce
- Creative development (logos, graphics, brochures)
- Infrastructure consulting (computers, networking, fulfillment)
- Tradeshow booth design and promotion strategy
- Trademark applications
- Sales automation (salesforce.com strategic planning)
- Marketing automation