I’m excited to share (and self-promote) that I will be participating in the ClickZ Live annual marketing conference in New York City.
Creating the Ultimate Customer Experience
April 11-13, 2016
Attracting 1,000+ marketers and business leaders, our 17th annual event in New York will equip you with cutting edge strategies to inspire, acquire, convert and retain your customers.
Here’s information on my session:
Engage & Convert
Handle Negative Buzz Like the Pros
Trolls are not just pink fuzzy haired dolls; they are lurking in the corners of the ‘net waiting to tear your business apart. But it’s hard to know how to respond or if you should respond. In this session, Dan will take you through several real-world case studies of various strategies for handling negative buzz, working in your organization, and injecting a little levity to keep things calm. You’ll laugh, you’ll cry, but most importantly you’ll learn how to use best practices for review engagement to make your brand stand out in new digital era to create real street cred.
Attend this session and:
- Review real case studies across a number of scenarios
- Learn when you should and should not reply
- Discover techniques for replying and converting negative moments to positive wins
- Unlock the “L.E.A.D.E.R.” acronym and achieve success fast
Essentially, I will spend the session walking participants through the LEADER methodology that I have developed over the past decade with regards to handling negative comments that pop up online.