Tag Archives: conference

Social Media Week DC – Value of Like Recap

Posted on February 16, 2012 | 2 Comments

Thanks to all my fellow DC social media gurus for coming out to Manassas and completely filling the conference room on Wednesday. What a thrill. We had standing room only!

When I originally agreed to host a session, we had booked the University’s conference room which can hold about 40-50 people. I’m glad we moved down the street to the Holiday Inn so we could squeeze some more folks in to the session.

We had a lot of great questions and I had a good time sharing some of my tips and strategy for measuring and reporting on social media ROI.

As promised, I’ve got some great “takeaways” to share with you from the session:

  1. Social Media Assessment Flow Chart
  2. Social Communities Dashboard
  3. Social Engagement Dashboard
  4. Social Media Case Study Template
  5. Presentation PowerPoint

And finally, if you missed the session, you can watch it in three parts on Vimeo:

Part 1:

Part 2:

Part 3:

If you have any feedback regarding the session, please feel free to post your comments here or tweet them to me @Dan_Soschin. If you have an upcoming conference that you’d like to have me participate in, just drop me a line.

Thanks again for making our session so wonderful! Until next time…

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Posted in Analytics, Social Media

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Social Media Strategies Summit – Las Vegas – February 7-9, 2012

Posted on January 27, 2012 | Leave a comment

I will be presenting at the 2012 Las Vegas Social Media Strategies Summit at the Mirage Hotel.

Session Overview:

Social Media – How to Monitor, Measure and Report for the SMB

So you’re adding social media to your game plan for your organization, moving it from an afterthought to front-and-center. You’ve even got a staff member ready to roll up their sleeves and manage your social media strategy for the organization (and that person might be you!) But now what? In this session, we’ll explore three key aspects of getting started with social media: monitoring, measuring, and reporting.

Your session leader will walk you through how to succeed in each of these key areas by taking a hands on and practical approach to identifying the tools, resources and processes that will position your SMB for social media success.  Some of the topics covered will include:

  • Identifying your objectives for using social media
  • Defining the metrics and KPIs for success
  • Why monitoring social media is important
  • Free and paid tools to get you started with monitoring
  • Policies and procedures for social media management
  • Using Google Analytics and Facebook Insights for analysis
  • Creating simple dashboard spreadsheets in Excel for reporting KPIs/ROI

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Posted in Analytics, Social Media

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Is PowerPoint Evil?

Posted on August 14, 2011 | Leave a comment
Asleep at the conference

Don't put your audience to sleep with PowerPoint

I just read an interesting article from Dan Sapp (from a while ago) about PowerPoint presentations and how they might be hurting your business success.

It’s not the first time I’ve heard this, and I’m sure it won’t be the last.

I generally agree with Dan… that PowerPoint presentations shouldn’t (ever) be the focus of a presentation, and instead, the speaker should be able to communicate his points whether or not he has a deck of 80 slides.

However, I think the discussion is incomplete without addressing why people use PowerPoint so heavily.

I believe that most people are just plain uncomfortable presenting in front of any size group. So, they turn their focus on something they can control – the logistical components of their presentation – PowerPoint. PowerPoint slides become their crutch and give them confidence that if they stick to the ppt script, they can survive the presentation. Good presentation skills are a rare trait, so for most people, relying on PowerPoint is their only option.

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Posted in Everything Else

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