About Us pages are “the window into the personality of your company/business/org”. As such, you should invest some time and energy into creating a useful, informative and accurate page.
With this in mind, here’s a great post Bryan Eisenberg on top traits of an about us page. He sites some awesome about us pages from a variety of companies. These should inspire you to reexamine your page and identify some short and long term improvements.
Here are some of the absolutely best articles I have come across of the years with regards to building and optimizing great landing pages and the calls to action (CTAs) that great pages need.
In no particular order:
Posted in Lead Generation, Websites
Tagged case study, conversion, funnel, landing pages, optimization, resources
Yesterday I shared an article about landing page optimization and I’d like to follow it up with another written by Ron Jones at ClickZ.com. This article discusses the factors that you can influence to improve your AdWords Quality Score. Low and behold, one of those is your landing page!
I cannot emphasize enough at how important your landing pages are to conversion, ROI and your marketing costs. If you don’t invest time in testing and optimization, you should not be marketing them.
Here’s the link to Ron’s article: http://www.clickz.com/clickz/column/2081597/tips-increasing-adwords-quality-score