Tag Archives: measurement

The Short List: Social Media Monitoring & Measurement

Posted on February 18, 2012 | Leave a comment

I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course… and all my fellow blog followers know, the first question you have to ask before starting any marketing project is:

What is your objective?

Once you know that, we can drill into both free and paid products.

Last November (which somehow was already about four months ago), I co-presented on measuring and monitoring social media with John Mohr of System’s Alliance at their annual user conference in Baltimore, Maryland. John and I put together a short list of products we were familiar with and I’d like to share that here.

I always suggest starting with Google Analytics. It’s free and easy to use. If you’re not using it, I suggest not bothering with anything else until it’s up and running. Analysis is the basis of nearly everything you will do with measuring social media, so you need a good foundation, and GA is just that. If you’ve sat in on any of my sessions lately, then you already get it.

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Posted in Analytics, Social Media

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What is the ROI of Social Media?

Posted on February 14, 2012 | 2 Comments

What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?” Obviously Gary was illustrating that just because it may not be possible to provide a quantitative assessment of a campaign, doesn’t mean it lacks ROI. And, for that matter, it doesn’t mean you cannot measure it.

I’ve written about this topic before, specifically about  Facebook’s ROI, as well as measuring social media. Last week I presented on the topic at the Social Media Strategies Summit in Las Vegas.

Tomorrow (2/15/2012), I will be presenting on the subject live, in Northern Virginia as part of Social Media Week (DC). You can find more info about my presentation and how to attend for free here:

http://socialmediaweek.org/event/?event_id=1176

We have nearly 200 attendees registered.

If you cannot make it, I will be uploading parts of the presentation (recorded) as well as some materials to this blog later in the week. So bookmark this post and check back in a couple of days for those materials.

 

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Posted in Analytics, Social Media

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Social Media Strategies Summit – Las Vegas – February 7-9, 2012

Posted on January 27, 2012 | Leave a comment

I will be presenting at the 2012 Las Vegas Social Media Strategies Summit at the Mirage Hotel.

Session Overview:

Social Media – How to Monitor, Measure and Report for the SMB

So you’re adding social media to your game plan for your organization, moving it from an afterthought to front-and-center. You’ve even got a staff member ready to roll up their sleeves and manage your social media strategy for the organization (and that person might be you!) But now what? In this session, we’ll explore three key aspects of getting started with social media: monitoring, measuring, and reporting.

Your session leader will walk you through how to succeed in each of these key areas by taking a hands on and practical approach to identifying the tools, resources and processes that will position your SMB for social media success.  Some of the topics covered will include:

  • Identifying your objectives for using social media
  • Defining the metrics and KPIs for success
  • Why monitoring social media is important
  • Free and paid tools to get you started with monitoring
  • Policies and procedures for social media management
  • Using Google Analytics and Facebook Insights for analysis
  • Creating simple dashboard spreadsheets in Excel for reporting KPIs/ROI

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Posted in Analytics, Social Media

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