Tag Archives: ROI

More on Measuring the Impact of Social Media

Posted on January 7, 2012 | Leave a comment

In my first post of 2012, I’d like to start by congratulating myself. I know that is a bit self-serving, but I managed to get 239 posts in during 2011 which beat my goal of four per week! Since I am not in sales and don’t like quotas, the good news is that I don’t have to raise it on myself for 2012. So I will stick to four per week (208) in 2012, and hopefully some of those will provide value.

So, for post 240, I’d like to revisit a topic very near and dear to my heart: measuring the value of social media for your business.

For the three people who read my blog besides my wife, you might recall that this is a topic I have spoken at conferences about:

At System Alliance’s Site Executive annual user conference in Baltimore, MD, I joined John Moore to present on “The Value of a Like”. This presentation looked at how to identify what you should measure, tools for monitoring and measuring (especially those juicy freebies such as HootSuite, Google Analytics, and Facebook Insights), and capped it off by showcasing some simple ways to create reports to share the results.

You can view my presentation here:

Importance_of_a_Like_V4

Additionally, I will be presenting this topic in February in two locations:

In the mean time, here’s another great post by Nick Cifuentes at ClickZ on social media measurement that is a great place to start for understanding how to get started: http://www.clickz.com/clickz/column/2134500/measure-social-media-results-suite

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Value of Facebook Engagement

Posted on December 21, 2011 | 1 Comment

As you all know, I’ve reported and spoken on the topic of Facebook engagement and calculating its ROI for your business. Recently, I came across this article by Janette Speyer and Alison Brown that provides data from a survey by SocialCode. Some really interesting data that reaffirms the importance of ensuring you have a highly engaged Facebook audience. I’ve asked them if they could share some additional data and findings; if so, I will re-post here.

Plus, it has a cool infographic, and I just love those things.

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Measuring Social Media – How to Get Started

Posted on September 22, 2011 | Leave a comment

Ron Jones at ClickZ wrote a fantastic article which breaks down how to get started measuring social media, by categorizing different outcomes and their corresponding measurements.

For small businesses, I’m not sure all of these are applicable, as it may take more time to measure than benefit gained from knowing the results. So don’t get hung up on daily, or even weekly monitoring. In fact, doing quarterly assessments is a great way to bench mark your long term growth in social media. Hubspot and some other companies have complimentary tools and checklists for evaluating how well you are covering social media, and Ron’s article will help you translate those results into some meaningful metrics.

Additionally, I suggest keeping a log of your most memorable successes and failures and producing a quarterly social media report which highlights your quarter from a narrative perspective (supplemented by metrics of course). It should outline what you accomplished and why it was important. You’ll also want to map out your upcoming quarter’s plans.

Here’s Ron’s article: http://www.clickz.com/clickz/column/2102934/measure-social-media

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