Tag Archives: Social Media

Social Media Week DC – Value of Like Recap

Posted on February 16, 2012 | 3 Comments

Thanks to all my fellow DC social media gurus for coming out to Manassas and completely filling the conference room on Wednesday. What a thrill. We had standing room only!

When I originally agreed to host a session, we had booked the University’s conference room which can hold about 40-50 people. I’m glad we moved down the street to the Holiday Inn so we could squeeze some more folks in to the session.

We had a lot of great questions and I had a good time sharing some of my tips and strategy for measuring and reporting on social media ROI.

As promised, I’ve got some great “takeaways” to share with you from the session:

  1. Social Media Assessment Flow Chart
  2. Social Communities Dashboard
  3. Social Engagement Dashboard
  4. Social Media Case Study Template
  5. Presentation PowerPoint

And finally, if you missed the session, you can watch it in three parts on Vimeo:

Part 1:

Part 2:

Part 3:

If you have any feedback regarding the session, please feel free to post your comments here or tweet them to me @Dan_Soschin. If you have an upcoming conference that you’d like to have me participate in, just drop me a line.

Thanks again for making our session so wonderful! Until next time…

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Posted in Analytics, Social Media

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What is the ROI of Social Media?

Posted on February 14, 2012 | 2 Comments

What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?” Obviously Gary was illustrating that just because it may not be possible to provide a quantitative assessment of a campaign, doesn’t mean it lacks ROI. And, for that matter, it doesn’t mean you cannot measure it.

I’ve written about this topic before, specifically about  Facebook’s ROI, as well as measuring social media. Last week I presented on the topic at the Social Media Strategies Summit in Las Vegas.

Tomorrow (2/15/2012), I will be presenting on the subject live, in Northern Virginia as part of Social Media Week (DC). You can find more info about my presentation and how to attend for free here:

http://socialmediaweek.org/event/?event_id=1176

We have nearly 200 attendees registered.

If you cannot make it, I will be uploading parts of the presentation (recorded) as well as some materials to this blog later in the week. So bookmark this post and check back in a couple of days for those materials.

 

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Posted in Analytics, Social Media

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Social Media Response Flow Chart – Updated

Posted on February 12, 2012 | Leave a comment

I just returned from the Social Media Strategies Summitin Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.

Social Media Assessment Flow Chart

Social Media Assessment Flow Chart

You can use this flow chart to evaluate whether or not should should respond to a post you find on the web, be it positive, negative or neutral. It will help you understand what you should consider when responding, escalating and addressing negative posts, in particular.

If you’d like to understand how to respond to a negative post, please read my related posts:

Responding to a Negative Post

Managing Negativity on Facebook

Policy for Engagement

Employee Social Media Policy

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Posted in Social Media

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